Revised: 09/26/2025
Purple Fortitude (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.purplefortitude.com, purchase our products, or use our services.
By accessing or using our website and services, you agree to the terms of this Privacy Policy.
We may collect the following types of information:
Personal Information: Name, email address, billing address, shipping address, payment details, and other identifiers you voluntarily provide.
Account Information: Login credentials, profile details, and communication preferences if you create an account.
Technical Data: IP address, browser type, device information, operating system, referring URLs, and browsing activities collected through cookies and analytics tools.
Transaction Data: Purchase history, order details, and payment confirmations.
Communications: Records of customer support inquiries, emails, or other correspondence.
We use your information to:
Provide, operate, and maintain our website, products, and services.
Process orders, payments, and deliveries.
Communicate with you, including responding to inquiries and sending service-related updates.
Send newsletters, marketing materials, and promotional offers (you may opt out at any time).
Improve website performance, security, and user experience.
Comply with legal obligations and enforce our terms and policies.
We do not sell, rent, or trade your personal information. However, we may share your data with:
Service Providers: Third-party vendors that assist with payment processing, shipping, email delivery, marketing, analytics, and website hosting.
Legal Requirements: When required by law, regulation, or government request.
Business Transfers: In case of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.
We use cookies, pixels, and similar technologies to:
Enhance site functionality and performance.
Track usage patterns and measure analytics.
Personalize content and marketing.
You may disable cookies in your browser settings; however, this may affect your ability to use certain features of our site.
We retain personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal requirements, resolve disputes, and enforce agreements.
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet is 100% secure.
Depending on your location, you may have the right to:
Access and request a copy of the personal data we hold about you.
Request correction or deletion of your data.
Object to or restrict processing of your data.
Withdraw consent to marketing communications.
Exercise data portability rights.
To exercise these rights, please contact us using the information below.
Our website and services are not directed to children under the age of 13 (or 16 in the EU). We do not knowingly collect personal information from children. If we learn that we have collected such information, we will take steps to delete it promptly.
Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.” Continued use of our website and services after changes are posted constitutes your acceptance of the revised policy.
If you have any questions about this Privacy Policy or how your personal data is handled, please contact us at:
📧 info@purplefortitude.com
🌐 www.purplefortitude.com
